MICROSOFT PRODUCT MANAGER SALARY HOW TO

For broad marketing experience, seek marketing assistant or marketing associate roles. For responsibilities directly related to product marketing, look for product marketing specialist, associate product marketing manager, or product marketing associate roles. Start building the skills you’ll need with entry-level marketing positions. Product marketing manager roles may require anywhere from three to 10 years of work experience, depending on the company. Typically, people will have a few years of work experience on their resume before applying for MBA programs, so if you’re just starting out, it may be beneficial to seek an entry-level position before pursuing your MBA. A marketing degree, specifically, is not always necessary, however, if you know you want to go into marketing, the coursework can be helpful when you enter the workforce.īeyond a bachelor’s degree, some jobs may require or prefer candidates with a Master of Business Administration (MBA). Many product marketing manager job descriptions list a bachelor’s degree as a required or preferred qualification, so earning your degree can be a productive starting point. Here are some steps you can take to pursue a career as a product marketing manager. Often, getting there requires a combination of education and experience. There are many paths to becoming a product marketing manager.

MICROSOFT PRODUCT MANAGER SALARY HOW TO

How to become a product marketing manager ĭifferences among the salary estimates may be attributed to differences in data sources collection methods, however, all listed salaries are much higher than the median salary among all occupations in the United States, $55,260, as reported by the US Bureau of Labor Statistics. Īccording to PayScale, product marketing managers in San Francisco, San Jose, New York, Austin, and Seattle earn above-average salaries. reports a median national salary of $137,873, while PayScale suggests a lower national average of $93,862, as of May 2022. The average salary for a product marketing manager in the US is $120,682, according to Glassdoor. Marketing: MailChimp, HubSpot, Customer.io, Chameleon, Ahrefs, BuzzSumo Workflow and project management: Trello, Asana, Slack, InVision, ProductBoard, ProdPadĬontent creation: Sketch, Wistia, Venngage, Canva Market research and analysis: Typeform, UserTesting, Segment, Amplitude In general, the tools they use may fall into the following categories: Product marketing managers may use different tools depending on their specific responsibilities and their company. What tools do product marketing managers use? Understanding customers' needs and behaviors Here are some skills hiring managers may seek in candidates: Product marketing managers use many skills common among both marketers and product managers.

They may pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product. They may also oversee the creation of content about the product, including videos, blog posts, or slide presentations.Īfter a product launch, product marketing managers will oversee customer response, reacting as necessary to any feedback. They’ll ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about. Their insights may impact aspects such as product features, user experience, naming, and packaging.ĭuring a product launch, product marketing managers will own the product’s go-to-market strategy. Although the role can vary across different companies, here are some common responsibilities you may see in product marketing manager job descriptions:īefore a product launch, product marketing managers may interpret market research and apply relevant findings to the development process. Product marketing manager role and responsibilitiesĪ product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors.

Microsoft product manager salary